The luck of the elephant: Why we’ve updated our iconic logo

It’s (almost) the most wonderful time of the year! From sleigh bells ringing to choirs singing, and shop, shop, shopping galore, we can’t help but be filled with cheer. Never one to miss out (I absolutely love the holiday season) we have an extra dash of holiday excitement this year.

For the past 15 years MYWALIT has made every time of the year merry and bright with our beautifully crafted, colourful pieces. As we’ve grown up, our simple beginnings in the market stalls of Lucca, Italy have always been close to our hearts. We offer pieces designed with thought and creativity, to bring a pop of unique energy to the everyday.

Since our beginnings we’ve done a lot of growing, and with the launch of our new Festive Collection and upcoming seasons we wanted to highlight just how far we’ve come and celebrate the continuous evolution of style.

This season we’re excited to unveil our new logo.


As our brand evolves we feel that our logo should too. Featuring a modern design, this logo keeps the tradition of our past while stepping into the future. We’ve kept our iconic MYWALIT elephant (how could we not!) and added a unique twist, keeping the luck of the elephant on our side!

Using a single line to create the sleek look of our new elephant, we’re highlighting the continuity of our brand and paying tribute to our new modern direction. We think it’s an ideal symbol for a bright future.

While this isn’t the official launch of our new look – there’s so much more to come- you will begin to see our beautiful new logo across a range of pieces. We’ve started with our shimmering new Festive Collection and will continue with our upcoming Spring/Summer 2020 range. But don’t fret, just because we’ve retired our stripes doesn’t mean we’ve lost our colour! On the contrary, our upcoming seasons will bring a whole new world of colour unlike any before.

We are so excited to share this news with you. At the same time, we know it’s important to remember the heart of MYWALIT, which is you, our customer. You are what makes MYWALIT so unique. Our promise to you is that we will always strive to bring you the very best of MYWALIT; to continually develop our brand in a manner that is synonymous with the playful sophistication that you, our customers, know and love. To always create the most desirable products, that inspire and bring value to our community.

We can’t wait for you to explore our new world of colour and design.

Special Feature: You’ll be able to get your hands on our historical elephant for a limited time only!

A selection of our previous collections will continue to feature our striped elephant, but hurry – this MYWALIT vintage is only around while stocks last.